Make 2026 your most profitable year yet.

Give me 2 weeks, and I’ll give you a credible, achievable, data-driven plan to grow your ecommerce profitability.
Only 2 spots left in 2025.

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Growth hacking is overrated. You need ecommerce strategy that is grounded in the reality of your business.

What Do You Need Right Now?

Profitability

Get a holistic, practical and data-driven action plan to increase your profitability

£4,500

The Profitability Playbook

Strategy

A done-with-you service to develop a holistic ecommerce strategy for your business

£7,000

The Ecommerce Blueprint

Audit to Action

An audit and a tailored action plan to drive growth and profitability on your shopify store in the next 90 days

£2,400

Audit to Action

Viability

A recommendation whether to launch on Amazon, set up a DTC site or expand internationally

from £1,400

The Vibe Check

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A photograph of Imogen Crawford in a co-working space leaning forward in an armchair with a smile towards the camera

Hi, I’m Imogen,

I'm an ecommerce strategy consultant specialising in FMCG, fashion and lifestyle brands. I have a decade of experience in start ups, scale ups and global brands leading ecommerce and marketing teams through growth, expansion and tough times (have you ever tried selling suitcases in a pandemic?!). I am here to help you get the fundamentals right so you can scale up your online business with ease.

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fun

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inspiring

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adaptable

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thorough

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joyful • insightful • efficient • expert • empowering • fun • passionate • inspiring • adaptable • thorough • easy • clear •

‘what three words would you use to describe working with me?’

Nice to meet you…

We’ll work well together if you:

  • Are a founder, a leader, or a marketing/ecommerce manager in a product-based business

  • Are already selling online or if you’re not there yet

  • Are open to experimenting and learning as we go

  • Are tired of growth hacks that last 5 minutes

  • Want to create clarity and control in your ecommerce business

  • Want to have fun working together

Get in Touch
A wooden desk with books and notebooks laid out, two sets of hands are in shot each writing something in a notebook

Testimonials

  • Imogen shot past our expectations at lightning speed. The whole process was engaging and with much needed clarity. She really got to know the business with very tailored and relevant solutions.

    Founder ~ Black Bee Honey

  • Imogen approaches every task with impressive thoroughness and clarity, and I’ve come to trust her implicitly to always get the job done. Her ability to break down complex problems into clear, structured outputs has been invaluable.

    Brand Manager - MEDAHUMAN

  • Imogen combines expertise in abundance with pragmatism and is a joy to work with.

    Founder ~ PAIRS Scotland

  • Imogen's depth of knowledge in navigating the complexities of selling on Amazon was clear from our very first meeting. Imogen was very flexible in how she worked, finding the right solution for my stage of business and she was always very helpful.

    Founder ~ Counter Coffee

  • Imogen has been great to work with - she really understood our brief, our business challenges, and provided some very insightful perspectives on the potential routes forward

    Brand Director ~ Norseland

  • Imogen is able to create value by multiplying her ecommerce expertise with exceptional EQ and stakeholder management.

    CEO ~ Pukka Herbs

  • Our brief was to complete a 360 audit of our Amazon business. Not only did Imogen deliver on this, her communication, attitude, and presentation of the results were incredibly professional and insightful, but more importantly clear and actionable.

    Brand Director ~ The School of Life