The Vibe Check

A photograph of Imogen Crawford working on her laptop at a pale wooden desk with a notebook and pen and a cup of tea next to her

Is Amazon really worth the hassle? Should you launch a DTC channel? What about expanding to a new market?

I am asked these questions all the time, and the answer is always ‘it depends on your business’. With The Vibe Check I’ll take a look under the hood of your business, your category and your potential ecommerce sales channel and give you a green light or reveal the red flags.

Stop wondering ‘what if?’ and get on with what’s next

Launch, scale or ditch?

You want to grow your business and you think there’s an opportunity online but you’re hesitating because:

  • Amazon seems like a mysterious black box

  • Shopify seems too good to be true

  • Maybe there’s an opportunity in a new market but you have no data to back it up

  • Perhaps you’ve tried to get Amazon sales going in the past and you got your fingers burned

  • Someone else is selling your products on Amazon (they always are) and you want a piece of the action

  • It seems like a huge time/financial investment and you’re not sure it’ll all be worthwhile

  • You just want to know if it’s going to be worth it before you go for it

INTRODUCING THE VIBE CHECK

Stop wondering and take action

Over the course of 2 days I will dig into the numbers, get to know your business and make a data-driven recommendation on whether to launch, scale or ditch a particular ecommerce channel or market. We can look at Amazon, DTC or a third-party marketplace (eBay, Bol.com, Cdiscount).

How It Works

Before we start:
You fill out a detailed questionnaire to give me the context I need about your business

On day 1:

We’ll meet for a discovery session where I’ll ask a lot of questions and build a detailed understanding of your business goals, priorities, opportunities and challenges

Next:

I’ll dive into your P&L, pricing and promotional plans to build a clear picture of the financials. I’ll also review your market and competitors, including the search demand for your keywords and estimated competitor sales volumes.

To wrap up:
We’ll re-group so I can share everything I’ve found and my recommendation for how best to proceed

Pricing and timings depend on the number of channels and markets we look at.

Prices start at £1,400

FAQs

  • It is a quick process where I will get to know your business, dig into the data and share a recommendation for whether you should launch, scale or ditch Amazon, a DTC site, a new market or a marketplace

  • It starts with me asking a lot of questions, via questionnaire and then over a discovery session (which we can do in person if possible). You’ll share the context and the data that I need then I’ll go away and crunch the numbers, put it all together and come back with a recommendation. The whole process should take a few days after you’ve submitted the questionnaire.

  • Not at all. I may be an ecommerce expert but that makes me more sceptical of the channel, not less. I want you to have clarity and confidence in your ecommerce business which means sharing the truth, warts and all and making an honest recommendation about what you should do. If I don't think Amazon or DTC is right for you I will tell it to you straight.

  • Anyone who has dabbled in selling on Amazon will tell you that it can be a time and money sink. The Vibe Check is designed to help you make a data-led decision on whether it is worth going for before you waste thousands on ineffective ads.

  • Yes! After completing The Vibe Check, we can move into phase two: The Game Plan. In this follow up project I will get further into the detail and create an actionable plan for you to either launch or drive growth on our chosen ecommerce channel (Amazon, DTC, new market etc). I won’t do the day-to-day of running ads or managing listings but I’ll set you up to manage these yourself or recommend other freelancers who can help.

  • Yes absolutely. I have managed 1P, 3P and hybrid models on Amazon for a variety of brands and will provide a recommendation on your best route to market based on how your business functions.