Imogen Crawford sitting on a pink sofa with a cup of tea, wearing a white top, black jeans and trainers

My Story

I jumped into my career at the deep end, joining a start up rum brand alongside the founders. I rolled up my sleeves and got stuck in. Along the way I learned about every aspect of running a business and launching a brand (and making a killer daiquiri).

Over the years since then I’ve specialised in digital marketing and ecommerce. I’ve led marketing and ecommerce teams at brands like Trunki ride-on suitcases and Pukka herbal teas.

Now as an ecommerce consultant I’m here to bring clarity, confidence and creativity to your online business. Drawing on my extensive experience managing DTC websites, Amazon 1P & 3P accounts, digital media campaigns, re-platforming projects and ecommerce content development, I can set your business on course to thrive.

My Values

CONNECTION

I am all about building relationships. With clients, amongst teams and most-importantly with consumers. It’s human connection that makes this job fun. I am committed to bringing trust, respect and empathy to work every day.

PROGRESS

I am not a perfectionist. I believe it is a key cause of procrastination. I am motivated by driving incremental impact along the way and keeping up the momentum of progress. When a crisis occurs I am the calm person in the room looking for the next step.

ORDER

As opposed to chaos. I like rules, processes and tidying up. I am a structured thinker and will help you to keep things simple and focus on what will make the most meaningful difference.

LEARNING

I am always learning. Whether it’s running an A/B test on a new piece of content, or listening to a history podcast in my free time, I am happiest when learning something new. I have a growth mindset and everything I do is driven by the question ‘what can I learn from this?’

My Experience

I have a decade of experience in ecommerce and digital marketing including Head of Department roles at a range of consumer-facing brands from a seed-phase start-up to an established global FMCG business.

  • Global e-Commerce and Web lead for this global herbal tea brand. Focus on Amazon 1P, Omnichannel, Retail Media, Content development & P&L optimisation
    Nov ‘21 - Dec ‘23

  • Head of Ecommerce for this global kid’s apparel brand. Multi-channel ecommerce strategy including Amazon hybrid model, shopify refresh and launching the brand on Cdiscount Zalando & Bol.com


    Aug ‘19 - Nov ‘21

  • Started as a Marketing executive and worked my way up to Head of Marketing and Ecommerce at this self-help focused publisher & stationery retailer. Managed full magento site replatform, Amazon 3P sales and marketing & ecommerce team.


    Jan ‘17 - Aug ‘19

  • Joined the two founders to launch this start-up rum brand. Launched Amazon 1P, set up Shopify store, managed Notonthehighstreet.com

    May ‘15 - Jan ‘17

Testimonials

  • Imogen shot past our expectations at lightning speed. The whole process was engaging and with much needed clarity. She really got to know the business with very tailored and relevant solutions.

    Founder, Black Bee Honey

  • Imogen's depth of knowledge in navigating the complexities of selling on Amazon was clear from our very first meeting. Imogen was very flexible in how she worked, finding the right solution for my stage of business and she was always very helpful.

    Founder, Counter Coffee

  • Imogen has been great to work with - she really understood our brief, our business challenges, and provided some very insightful perspectives on the potential routes forward

    Brand Director, Norseland

  • Imogen is able to create value by multiplying her ecommerce expertise with exceptional EQ and stakeholder management.

    CEO, Pukka Herbs

  • Imogen combines expertise in abundance with pragmatism and is a joy to work with.

    Founder, PAIRS Scotland