The Profitability Playbook

A wooden desk covered with open and closed books, a notepad, some brand materials, some post-its and a calculator

You’ve got big plans for your business, but scaling up and staying profitable feels like walking a tight-rope over Niagara Falls. I can help you find a steady footing.

Scale up profitably with ecommerce strategy your CFO will love

Are you walking the tight-rope?

You’re scaling up your ecommerce sales. But you just can’t figure out how to grow without trashing your profitability:

  • Ad platforms are expensive and burn through your content in days

  • You’re hooked on running discounts

  • You’ve got no repeat customers

  • Your cash flow is keeping you up at night

  • You can’t see a way through the fog to a clear plan

Find a steady footing

Picture this…

  • Your first order is profitable, always

  • You actually have the cash to do all those things you wanted to do

  • You’ve found affordable ways to make a splash in your category

  • You’ve got clarity, confidence and control in your business

  • You can sleep peacefully knowing you’ve got a solid plan that is grounded in reality

THE PROFITABILITY PLAYBOOK

Scale up your profitability

Give me 2 weeks, and I’ll give you a credible, data-driven plan to grow your business and your profitability simultaneously. No hacks, no silver-bullets, a clear, prioritised plan grounded in pragmatism.

How It Works

Discovery

I will get to know your business inside and out. I want to know everything about what’s working, what’s not and what your goals and challenges are. This bit is crucial to enable me to create a plan that is grounded in the reality of your business.

Data Analysis

Armed with a detailed understanding of what makes your business tick I will dig into the data, auditing and analysing your website, your sales, your product range and your marketing.

Development & Discussion

We’ll regroup along the way so I can ask you a thousand questions, explore possible avenues and refine my thinking. The more collaborative we are, the better the outcome will be.

Delivery

At the end of the project I’ll deliver a Profitability Playbook that is tailored to your needs, adapted for your constraints and ambitious enough to meet your goals. The Playbook includes a prioritised action plan with recommendations for resources and tech to help you achieve it.

Duration: 2 weeks from kick off

Cost: £4,500

What is Covered in The Profitability Playbook?

This is not just about cost cutting or price increases. My framework is structured around addressing 10 levers of profitability. We’ll identify the most impactful areas of optimisation for your business, whilst enhancing your customer experience.

Reducing costs

  • Overheads

  • Packaging

  • Delivery

  • Media mix

  • Discount strategy

Increasing revenue

  • Pricing strategy

  • Product range

  • Conversion Optimisation

  • Increasing AOV

  • Retention and loyalty

  • Imogen's depth of knowledge in navigating the complexities of selling on Amazon was clear from our very first meeting. Imogen was very flexible in how she worked, finding the right solution for my stage of business and she was always very helpful.

    Founder, Counter Coffee

  • Imogen has been great to work with - she really understood our brief, our business challenges, and provided some very insightful perspectives on the potential routes forward

    Brand Director, Norseland

  • Imogen is able to create value by multiplying her ecommerce expertise with exceptional EQ and stakeholder management.

    CEO, Pukka Herbs

  • Imogen shot past our expectations at lightning speed. The whole process was engaging and with much needed clarity. She really got to know the business with very tailored and relevant solutions.

    Founder, Black Bee Honey

  • Imogen combines expertise in abundance with pragmatism and is a joy to work with.

    Founder, PAIRS Scotland

FAQs

  • I will leave you with a comprehensive document outlining the levers you can pull to make your business more profitable along with my tried and tested tools for calculating and monitoring your profitability.

  • The idea is to give you the confidence and the know-how to implement the plan yourselves. However I know business is busy so I'd be happy to discuss implementation or mentoring you through the roll-out as part of the project.

  • That's great that your ecommerce business is thriving. Even if you have such deep pockets that you're not worried about profitability right now, think about what you could be investing your money in if you weren't subsidising your sales.

  • It will depend a little on how quickly you want to move and my capacity, but if all goes smoothly we can wrap the whole project up in 2 weeks.

  • No, my recommendations will cover every area of your business and will depend on what makes the most sense for you. I might well recommend pricing changes but we'll also look at costs, product range, marketing mix and website optimisation.

  • Yes The Profitability Playbook can help you drive profitable growth through DTC, Amazon or any other third-party marketplaces